A Brave New Web
Web 2.0 is here. Can your company's website compete?
You've probably heard a lot of buzz about something called 'Web 2.0' (pronounced
Web Two point Oh). More than likely, you asked "what's wrong with the web we have
now?" The answer to that question: technically, there is nothing wrong with the
'old' web (Web 1.0).
BUT, in recent years, the bright minds working
on the web have produced astonishing new technologies and techniques that greatly
improve the look, feel, and usability of their websites. Websites that use these
techniques are said to belong to 'Web 2.0'. A better looking and easier to use website
is good, of course, because these qualities impress your customers, and of course,
impressed customers (or impressed potential customers)
are more likely to buy your products or services.
So, what exactly makes something Web 2.0? A combination
of these things is a good start:
- Simple layout
- Centered orientation
- Minimal use of 3D effects
- Soft, neutral background colors
- Strong color used sparingly
- Eye catching icons used sparingly
- Large text
- Plenty of whitespace
According to the
Web Design from Scratch website,
the trend is towards cleaner, more minimal designs with a strong emphasis on designing
the content rather than the page. This means that you should aim to present useful
information in an accessible way, rather than present useless information in a flashy
way. In general, too many attractive elements (icons, strong colors, 3D effects,
etc) will cause users to become distracted and confused.
Feel free to click on one of the thumbnails shown on the right to view live examples
of Web 2.0 themed websites.
Carsley and Associates employs a group of savvy web developers that can bring your
corporate or small business website into
. We have helped many companies build an impressive web presence using the latest
technologies and design techniques. Not sure if your site is up to modern
standards? We'll give it a free evaluation!
Contact us today,
learn more about our Internet Solutions!
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