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A Brave New Web

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Web 2.0 is here. Can your company's website compete?

You've probably heard a lot of buzz about something called 'Web 2.0' (pronounced Web Two point Oh). More than likely, you asked "what's wrong with the web we have now?" The answer to that question: technically, there is nothing wrong with the 'old' web (Web 1.0).

BUT, in recent years, the bright minds working on the web have produced astonishing new technologies and techniques that greatly improve the look, feel, and usability of their websites. Websites that use these techniques are said to belong to 'Web 2.0'. A better looking and easier to use website is good, of course, because these qualities impress your customers, and of course, impressed customers (or impressed potential customers) are more likely to buy your products or services.

So, what exactly makes something Web 2.0? A combination of these things is a good start:

  • Simple layout
  • Centered orientation
  • Minimal use of 3D effects
  • Soft, neutral background colors
  • Strong color used sparingly
  • Eye catching icons used sparingly
  • Large text
  • Plenty of whitespace

According to the Web Design from Scratch website, the trend is towards cleaner, more minimal designs with a strong emphasis on designing the content rather than the page. This means that you should aim to present useful information in an accessible way, rather than present useless information in a flashy way. In general, too many attractive elements (icons, strong colors, 3D effects, etc) will cause users to become distracted and confused.

Feel free to click on one of the thumbnails shown on the right to view live examples of Web 2.0 themed websites.

Carsley and Associates employs a group of savvy web developers that can bring your corporate or small business website into 2012 . We have helped many companies build an impressive web presence using the latest technologies and design techniques. Not sure if your site is up to modern standards? We'll give it a free evaluation! Contact us today, or learn more about our Internet Solutions!


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